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What exactly is branding? And why is it important?

Posts by Amy Masson

What exactly is branding? And why is it important?

By Amy Masson
Cartoon illustration representing branding

What exactly is branding and how should you go about setting up brand guidelines for your business?

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How to Accept Online Payments with Gravity Forms

By Amy Masson
Illustration of online payment form

Want your customers to pay you via your website? You can do that with Gravity Forms. Find out how today.

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Worried about copyright infringement? How can you protect your content?

By Amy Masson
Cartoon stealing someone's idea

Worried about someone stealing your content and putting in on their website. It happens. Learn more about your options in today’s post.

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Conquering Communication Barriers: How to Create Multilingual Websites in WordPress

By Amy Masson
People chatting in foreign languages, using multilingual websites on laptop, phone. Multilingual greeting. Hello in different languages. Diverse cultures, international communication. Earth planet on computer screen

Considering making your website available in multiple languages? There are a number of ways to do that with WordPress. Learn more in today’s post.

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10 Blogging Best Practices for 2024

By Amy Masson
Cartoon rendering of a laptop and pencil to indicate blogging best practices

In today’s post, I write my top ten list of best practices to employ when writing your own blog posts.

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Content Calendar Magic: Planning a Blog that Drives Results

By Amy Masson
Cartoon representing blogging and planning

Stop writing on the fly and plan your blog content ahead of time with a content calendar. Avoid writer’s blog and save time by planning in advance.

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How to Rank Higher On Google Search: Leveraging Blogs for Google Domination

By Amy Masson
After learning how to rank higher on Google Search, the business owner is typing a blog post

Considering starting a company blog in 2024? You should! Companies that blog get 55% more traffic and 67% more leads. Learn more about why and how to get started.

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Everything you always wanted to know about cookies and cookie disclaimers

By Amy Masson
Cookies without cookie claimers

Wondering if your website needs a cookie disclaimer? It might. Learn more about website cookies and why so many websites make you agree to them.

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Automation for Beginners: A Step-by-Step Guide to Getting Started

By Amy Masson
Robot to represent automation for beginners

Wondering how to automate some of your business processes to save time and money? Automation is a passion of mine. Learn how to get started today.

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Why and How to use Social Media Automation Platforms

By Amy Masson
Robot showing different social media automation platforms

Managing social media can feel like a full time job. Check out the different ways you can set up social media automation in today’s post.

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Creating a social media content calendar

By Amy Masson
Social Media Content Calendar Icon

Planning to up your social media game in 2024? It’s time to consider a social media content calendar to create a better social strategy.

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2024 Social Media for Business Cheatsheet

By Amy Masson
Illustration demonstrating social media for business

If your New Year’s Resolution is to better engage with your target audience on social media, then I have some news for you. Read up on the who, why, where, when and what of social media for business.

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Tapping into Neighborhood Connections: How Businesses Can Leverage NextDoor

By Amy Masson
Person using Nextdoor for Business on Laptop

Been thinking about using NextDoor for your business? If you are a local business, this is a great opportunity for you to engage with your local audience. Learn more about how and get tips for more success.

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Make the most of your Google Business Profile

By Amy Masson
Screenshot of Google Business Profile landing page

Having a Google Business Profile is more important than ever for businesses. Find out all the things you should be doing to make sure yours is working for you.

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What website features can you ditch?

By Amy Masson
Useless website feature

Common website trends that you can safely skip on your website. See my list of things users really don’t care about.

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Building a Better Church Website

By Amy Masson
visual image representing church website design

There’s more to having a great church website than listing your service times. Find out what it takes to impress & attract new members.

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Website Maintenance Checklist: Keeping Your WordPres Website Running Smoothly

By Amy Masson
Gears and computer representing a website maintenance checklist

Long gone are the days of set it and forget it when it comes to websites, particularly WordPress websites. Check out our website maintenance checklist to make sure you are doing everything it takes to keep your website up, running, and secure.

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Are blog tags the same as keywords?

By Amy Masson
Blog tag imagery

Adding tags to a post, product, or event is not the same as adding keywords. Find out how to properly use tags for both user-experience and SEO benefit.

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Integrating An Online Booking System for Kennels, Doggie Daycares and Groomers

By Amy Masson
Kennel Booking System

Does your doggie daycare or boarding facility need to offer online reservations? In a word: YES. Find out why and how to get started.

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How to select keywords for your website

By Amy Masson
keyword research example on how to select keywords for your website

Choosing keywords takes more than an educated guess, but you’ll get better results if you put the time into evaluating your choices. Find out our four steps to evaluating and choosing keywords.

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Your guide to WordPress Redirects

By Amy Masson
Opposite direction arrows representation wordpress redirects

Avoid having broken pages on your website by setting up WordPress redirects. It’s good for user-experience, and important for SEO too.

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Vince Kuraitis

Very pleased with my new website. Amy and Susan were easy to work with and very knowledgeable. The process of working them really forced me to consider what I wanted — both graphic content and wording — and in turn take ownership. Highly recommended.

Vince Kuraitis

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