WordPress Plugins

WordPress reigns supreme as the content management system (CMS) of choice for millions of websites. Its user-friendly interface and vast library of plugins make it a powerful tool for businesses of all sizes. But with over 55,000 plugins available, choosing the right ones can feel overwhelming.

This post will explore the most important WordPress plugins that every business website needs. We’ll delve into their functionalities and explain why they’re useful for a successful online presence.

Yoast Premium Icon

1. Yoast SEO

Search Engine Optimization (SEO) is paramount for driving organic traffic to your website. In simpler terms, SEO helps your website rank higher in search engine results pages (SERPs) like Google. The Yoast plugin is your secret weapon for conquering the SEO battlefield.

Why You Need It:

  • Effortless Optimization: Yoast simplifies on-page SEO by providing content analysis tools. It assesses factors like keyword usage, readability, and internal linking, offering suggestions for improvement.
  • Site Visibility Boost: By optimizing your content for relevant keywords, Yoast increases the chances of your website appearing in search results when people use those keywords. This translates to more website visitors and potential customers.
  • Sitemap Creation: Yoast automatically generates an XML sitemap, a roadmap for search engines to crawl and index your website efficiently.
Gravity Forms

2. Gravity Forms

Gravity Forms is a popular WordPress plugin that allows you to create complex and user-friendly forms for your website.

Why You Need It:

  • Capture Leads and Customer Information: Easily collect contact details, feedback, or purchase orders through well-designed forms.
  • Automate Workflows: Streamline processes by setting up automated email notifications, data routing, and conditional logic based on user input.
  • Accept Online Payments: Seamlessly integrate with popular payment gateways to accept secure payments directly through your forms.
WP Rocket

3. WP Rocket

WP Rocket is a premium plugin for WordPress that focuses on website performance. It utilizes caching techniques to significantly improve website loading times.

Why You Need It:

  • Boost Website Speed: Faster loading times lead to better user experience, increased conversions, and improved search engine ranking.
  • Simplify Performance Optimization: WP Rocket offers a user-friendly interface to handle complex caching tasks without needing extensive technical knowledge.
  • Enhance Core Web Vitals: The plugin helps optimize elements crucial for a good user experience, like First Contentful Paint and Largest Contentful Paint.

4. Redirection

The Redirection plugin for WordPress is a handy tool for managing website traffic flow. It allows you to easily set up redirects, ensuring users land on the intended page even if URLs have changed.

Why You Need It:

  • Maintain SEO Value: Redirects prevent broken links and ensure search engine crawlers reach the correct, updated content, protecting your SEO efforts.
  • Improve User Experience: By seamlessly redirecting users to the right page, you avoid frustrating dead ends and keep them engaged on your website.
  • Manage Website Restructuring: Redirects are crucial during website migrations or content reorganization to ensure a smooth user experience despite URL changes.
Activity Log

5. Activity Log

The Activity Log plugin for WordPress acts like a security and auditing watchdog for your website. It meticulously records all user actions within the admin dashboard, providing a clear picture of what’s happening behind the scenes. Here’s why a business might benefit from an activity log plugin:

  • Enhanced Security: By monitoring user activity, you can detect suspicious login attempts, plugin installations, or theme modifications, allowing for prompt intervention.
  • Improved Accountability: Activity logs provide a record of user actions, promoting responsible use of admin privileges and aiding in troubleshooting any website issues.
  • Compliance Adherence: For businesses in certain industries, activity logs can be essential for demonstrating compliance with data security regulations.

Honorable Mention Plugins

Beaver Builder

Beaver Builder: Beaver Builder is a popular WordPress plugin that empowers users to create visually appealing and functional website pages through a drag-and-drop interface. If you struggle with the block editor, Beaver Builder may be the right choice for you. I use it on every site I make.


Pods: Pods is a powerful WordPress plugin that functions as a content development framework. It goes beyond the basic post and page structure, allowing you to create and manage custom content types, fields, and taxonomies. I use Pods on almost every site I create. It’s the best way to organize content in a way that’s useful and cohesive.

Google Site Kit

Google Site Kit: Google Site Kit is a free WordPress plugin that acts as a central hub for managing your website’s performance using various Google tools. Site Kit brings together key metrics from Google Search Console, Google Analytics, and Google Ads into a single, easy-to-understand dashboard within your WordPress interface.

Do you need a specific functionality? You don’t always need to reinvent the wheel. Use the comments to ask me about something you are looking for or about a specific plugin and I’ll give you my thoughts and advice!

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Amy Masson, Web Developer

Amy Masson

Amy is the co-owner, developer, and website strategist for Sumy Designs. She's been making websites with WordPress since 2006 and is passionate about making sure websites are as functional as they are beautiful.

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