The Ins and Outs of Logo Design

When you inquire about a website with Sumy Designs, one of the options of interest you can check is “logo design.” You might be wondering why that’s not included in your website, why is that different?

Well, logos are different and I’m here to spell out how and why.

A true logo is not just a graphic that you post on your website, it is a visual representation of your business or organization. Look at a few of the logos below – you know what each logo represents without me having to tell you the name.

Olympics
Nike Logo
Apple

Of course you recognize all of these logos. They are iconic. When it’s time to design your logo, think of all the places it needs to go. It’s probably not just on your website.

Where will your logo need to go? Of course on the website, but on business cards? Letterheads? Stationary? Signs? Billboards? Clothing? Different venues require different formats.

When we make a logo, we provide you with the final in a variety of formats

What makes a logo design different than other graphics?

A logo design is a special kind of graphic called a vector, and it’s made so that it can be blown up as big as possible (think billboard) or shrunk down, and used in a variety of formats. That’s why it’s different than a regular web graphic. Web graphics don’t need to be that big – in fact, big images often slow down your page loading.

A vector object is scalable, meaning I can take that file and blow it up for a billboard and it will still look crisp and clear. A PNG file won’t do that.

Logo Design Tips

Tips for your next logo

  1. Make sure it looks good in black and white. If your logo relies on color to make it work, but your logo may not display in color everywhere. Want to put an ad in the newspaper? You’ll need it in black and white. Maybe you are adding it to a sign and you pay for each color? If your logo has five colors, that’s expensive! Your logo should look great in both color and without color to be effective.
  2. Don’t use stock images! Did you know that the license for most stock images does not allow them to be used in logos? It’s true! And you can be fined/sued for doing it.
  3. Pick fonts that stand the test of time. You don’t want to have to redo your logo every few years. Pick a font that will last and isn’t too trendy. And make sure it’s readable!
  4. Don’t use too many fonts either. Max it out at two fonts. Anything more is going to make your font too clunky and harder to match up when used in other places.
  5. Don’t rely too heavily on taglines and text. Notice how the logos I shared above have no words? They don’t need words, and you know what they say. Your tagline may be important, but make sure your logo works without it too.

Ready to rebrand your business or organization with a new logo design in 2020? Check out our logo design services and logo portfolio and get in touch so we can get started.

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Amy Masson

Amy is the co-owner, developer, and website strategist for Sumy Designs. She's been making websites with WordPress since 2006 and is passionate about making sure websites are as functional as they are beautiful.

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