Person writing in notebook using our content creation worksheet

One of the biggest holdups we experience in designing and developing a website is getting the content. There are lots of reasons for this. One of them is that writing about yourself and your business can be incredibly hard. Even professional writers sometimes struggle to write about themselves. Sometimes people find it hard to carve out time to do it, because they are in the habit of putting their own needs last. And sometimes, people agonize over every last word, afraid to get something wrong or that there may be an unseen typo.

All of these are valid, but it really is important to get the content done so you can get your website up. You can’t have a website with no content! My recommendation for people is to start early, set aside time for it, and expect it to take longer than you think it will.

To help you get started, take a look at this content creation worksheet to get you on the right track. You can read through this or even download the PDF.

  1. Identify Your Target Audience
  • Who is your ideal customer?
  • What are their needs and preferences?
  • What language and tone will appeal to them?
  1. Define Your Unique Selling Proposition (USP)
  • What sets your business apart from the competition?
  • What problem does your business solve?
  • What benefits do you offer that others don’t?
  1. Develop Your Brand Voice
  • What kind of language and tone should your website use?
  • How do you want your brand to be perceived?
  • What emotions should your website evoke?
  1. Determine Your Key Messages
  • What are the most important things you want to communicate to your customers?
  • What key benefits should be highlighted?
  • What are the most common questions or objections that customers have?
  1. Create a Content Plan
  • What pages do you need on your website?
  • What information should be included on each page?
  • What kind of media (images, videos, etc.) should be included?
  1. Write Your Content
  • Use your brand voice and key messages to create engaging and informative content.
  • Write in short paragraphs and use subheadings to make your content easy to read.
  • Use bullet points to highlight key information.
  1. Optimize Your Content for Search Engines
  • Use relevant keywords in your content to improve your search engine rankings.
  • Use descriptive titles and meta descriptions for each page.
  • Use alt tags for images to make them more search engine-friendly.
  1. Review and Refine Your Content
  • Read through your content carefully and check for errors.
  • Get feedback from others to ensure your content is clear and effective.
  • Update your content regularly to keep it fresh and relevant.

Don’t be afraid to put your content up if you aren’t sure it’s perfect. Nobody’s perfect. Website content can and should change, so what’s important is to get your message out there and you can adjust and change it as needed to make your message most appealing to your customers. And, if all else fails, you can always hire a copywriter to take care of this task for you.

Amy Masson

Amy is the co-owner, developer, and website strategist for Sumy Designs. She's been making websites with WordPress since 2006 and is passionate about making sure websites are as functional as they are beautiful.

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