1) You’ll reach a larger audience
Multi-language websites are fantastic marketing tools. Being able to communicate to larger audiences will increase traffic and build relationships with new audiences. This is especially true if you have an e-commerce store, the more consumers you can reach, the more products you can potentially sell.
2) Because your competitors probably don’t
Take a look at your competitor sites, if they aren’t marketing to multiple languages then you need to look into it. Why not take advantage of a feature that can only increase traffic to your website. Adding a multi-language plugin to your website isn’t expensive or difficult, and yet businesses aren’t fully taking advantage of this benefit.
3) It shows you care
Having a multi-language site shows your customers that you are culturally sensitive. It also presents an image of having an international audience which is impressive for any business. Customers will appreciate you taking the time to make sure they fully understand what your website and business is about. This type of customer service goes along way and can generate a ton of traffic.
If you are in the market for a website that can reach many multicultural clients, then you have come to the right place. Contact us for a free estimate and to see how we can help you reach a new audience.
Susan Sullivan
Susan lives in the Dallas/Fort Worth Metroplex area with her husband and children. She is an avid distance runner, environmentalist, part-time beekeeper, chicken farmer and amateur photographer.