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The Art of Logo Design

Your visual identity is what separates you from your competition in the world of business and most people are better at remembering graphic associations than they are at remembering printed words or hearing your company name. Your logo if vital to your business and its success and has a key role in building customer relationships.

I could go on and on about the importance of a good logo, so when I stumbled across this 6-minute video about the history and art of logo design I knew I had to share.

Susan Sullivan

Susan is co-owner of Sumy Designs and represents the creative side of the Sumy team. Susan has a strong background in graphic design, marketing and advertising with over 20 years of experience.Susan is a WordPress enthusiast and when she isn't designing websites, she is a marathon runner and environmental activist. Read her full bio.

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