Ever hear of SEO? That stands for Search Engine Optimization. This term basically refers to the process of getting traffic to a site through organic (or natural) listings in search engines. It’s getting your site found.
Often individuals and business are fooled by SEO marketers who claim they can make their websites #1 on Google in a very short period of time. And often they do this by an unethical practice called Keyword Stuffing.
Keyword Stuffing is a tactic used to increase the ability of search engines to find your site. It happens when a web page is loaded (stuffed) with multiple words and keywords within the pages and/or meta tags of a website’s pages. It is ineffective, unprofessional, and puts your site at high risk of being blacklisted by Google. Google has developed sophisticated algorithms to spot and block people who are still using this technique.
An example of what keyword stuffing looks like is this:
I like running in my special running shoes. My special running shoes are very inexpensive and are available at my special running shoes store at special running shoes prices. Please visit my special running shoes website if you are interested in special running shoes.
Keywords should be relevant and used in moderation and should be related to the content of your site. Climbing to the top of search engine rankings doesn’t happen overnight. It takes time and it is important to use a reputable professional who is trained in current white hat techniques. If you feel your site has been keyword stuffed or you are in need with SEO for your website, contact us for a free estimate.
Susan Sullivan
Susan lives in the Dallas/Fort Worth Metroplex area with her husband and children. She is an avid distance runner, environmentalist, part-time beekeeper, chicken farmer and amateur photographer.