One of the first things a reader does when they land on a blog is click on the About Me page. So you’ll really need to turn on the charm and sell yourself, but it isn’t always easy. If you want readers to stick around, it will pay to spend some quality time with yourself and write something that is compelling. If you don’t know where to being, here are a few questions to ask yourself that will help get you started.
How do you want people to respond to your post about yourself?
Happy. Excited. Motivated. Entertained. Knowing how you want your readers to feel after reading your page is a great place to start. Set the tone for your rest of your blog by relating a feeling.
Who is your target audience?
This sounds like a no-brainer, but often we intertwine our professional and personal lives and forget where to draw the line. You need to know exactly who your audience is so you can tell them what they need to hear.
What qualities do you have that make people trust you?
Trust builds an audience, so you’ll need to pinpoint exactly what it is that will make your audience believe in you and keep coming back for more. If you aren’t sure, ask a few friends to get the ball rolling.
What makes you different?
In the never-ending sea of blogs and websites, your About Me page needs to be different than the others. Ask yourself what makes you different so your audience will remember you.
Is the About Me page all about you?
Hopefully not, because even though you are telling the entire world all about your wonderful self, the rest of your website is about what you can do for adoring fans. The page needs to be about you, but catered towards your readers.
Susan Sullivan
Susan lives in the Dallas/Fort Worth Metroplex area with her husband and children. She is an avid distance runner, environmentalist, part-time beekeeper, chicken farmer and amateur photographer.