When I have a question about anything, the first thing I do is open up Google. I’m not alone. But do you remember a time before the Internet, where you would sit and wonder about these questions, without a quick and easy way to find an answer? How a question might be something you have a long discussion about with others over dinner or drinks? Now we no longer sit and discuss, we open up our phones and find the answer.
It’s a blessing and a curse.
But when it comes to your business, it needn’t be a curse. People will have questions. A lot of questions. And if you can answer all their questions, then they are more likely to hire you.
That’s why your website needs a Frequently Asked Questions page.
You may not know it, but the FAQ page is one of the best ways to convert your site visitors into customers. Some people may call you, and some may email, but some may leave your site without contacting you if they are left wondering. If you can answer their questions before they leave your site, they are more likely to take the next step and make contact.
What goes on the FAQ page?
This is going to be different for every business, but if you get asked the same question more than once, then it probably needs a spot in your FAQ. Think of the person who hires you – what do they want to know? Those are the questions you need to answer. If you’re a contractor, it might be about what size jobs you take, or how long it will take you to start their project. If you’re a doctor or dentist, then you need to answer what insurance you take or if you offer payment plans. If you are a photographer, you might answer questions about the proofs, any editing, or purchasing photos. You can see our own list of FAQs here.
Tips for your own FAQ page:
- Keep it organized. If you have a lot of questions, consider breaking them into categorized sections.
- Write it in plain language, not in technical speak. Make sure your customers can understand.
- Include photos with your text to reinforce your point.
- Just because an answer seems obvious to you, don’t assume it’s obvious to everyone else. You are a professional in your field and your customer is not. If they were, they wouldn’t be on your website.
- Don’t go overboard. People are scanners, so they will scan the page to find the answers they need. Don’t write a novel.
The FAQ page is a sales page for your undecided buyer, so you need to reflect your knowledge, quality, and put your best foot forward. Don’t consider this an after thought. (And it can also save you time from having to answer the same questions over and over.)
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