This is a red typewriter.

Images can help your site rank better, but it’s essential to save your images with file names search engines can discern so that search engines can categorize them.

Let’s say you have an image like this one of a red typewriter that you want to upload and post to your WordPress site:

red typewriter

Rather than naming the file with its original format name like IMG4529.jpg, it’s better to rename and save the file with an accurate description of the image: red-typewriter.png.

After naming the file, you’ll need to add ALT text. Adding ALT text to the image file is useful so there will be identifying text, in case an image can’t be seen or displayed. ALT text is vitally important to the visually impaired who are reading on websites. The ALT descriptive text should contain only an ordinary text description and contain no HTML.

Once you’ve named your image and given it an ALT description, you’ll want to resize it so that it isn’t huge and affecting the page load time of your website. Good plugins or compression sites won’t affect the image quality as it resizes the image. If you aren’t able to resize your image in a photo editing software like Photoshop, you can use an image optimization WordPress plugin like WP Smush or Kraken. There are also PNG and JPG online compression sites such as Tiny PNG that can substantially reduce your image size before you upload the image.

 

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Susan Sullivan

Susan lives in the Dallas/Fort Worth Metroplex area with her husband and children. She is an avid distance runner, environmentalist, part-time beekeeper, chicken farmer and amateur photographer.

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