can yelp networking help?

can yelp networking help?

Yelp has been around since 2004, and unless you’ve been living in the dark ages, you know that Yelp is a social networking site and app that publishes customer-based reviews about local businesses. According to Yelp Metrics, as of June 2016, Yelp has 142 million monthly users. Despite the number of users, there are mixed feelings about Yelp regarding businesses because it allows both positive and negative reviews.

Regardless of how Yelp is observed by businesses, the sheer number of users Yelp has demands that small businesses pay attention. If you haven’t already, you should claim your Yelp page. After claiming your page, you should make sure and add some photos of your business, a detailed description, your hours of business and phone number and address.

How Yelp can help

  • It provides customer-based reviews about your business
  • It is free and easy marketing
  • Google is forced, seriously, to show Yelp in its search rankings
  • More people are turning to mobile search apps than ever before
  • You can link Yelp to your website, which encourages customer reviews
  • 35% of Yelp users who searched your business are prepared to spend money at your business within 24 hours
  • Positive customer service has a good effect on Yelp reviews and increases positive reviews by 5%

How Yelp can not help

  • It provides customer-based reviews about your business, Yes, even bad ones – but, Business owners, can and should respond to these reviews
  • You can’t remove negative reviews
  • Because of manipulated reviews, some users consider Yelp to have a questionable reputation
  • Not monitoring or responding to your Yelp reviews could lead to a bunch of online negative and incorrect information about your businesses

 

Posted in , | Tagged with
Susan designing a custom website
Owner/Designer

Susan Sullivan

Susan lives in the Dallas/Fort Worth Metroplex area with her husband and children. She is an avid distance runner, environmentalist, part-time beekeeper, chicken farmer and amateur photographer.

Leave a Comment





This site uses Akismet to reduce spam. Learn how your comment data is processed.