There is no doubt that your website is the largest advertising vehicle for your audience. If you feel your website is in need of little pizzaz to spice things up, here are three easy ways you can create some online appeal without having to build an entire new site.
Add a video
This concept is fairly recent in the online market world. The about page of any website is one of the most hit pages, why not provide a fun and informative video for your viewers to watch about your services in place of having them read a long and detailed description. This video option is on the rise for the future, so creating one now will definitely make you stand out from your competitors.
Conduct live chats
People love having a direct human connection, so if having a live chat is an option for your website, you could gain some interested clients. Live chats are a fabulous way to demonstrate the greatness of your customer service department.
Display testimonials
The obvious reason to add testimonials is show your audience and potential clients that your current clients are impressed with your business. Testimonials create comfort when your audience is deciding whether or not to conduct business with you. Displaying how professional your business is allows future customers to know you can help them and solve their needs without any trouble. If done correctly the testimonial portion to your page can also create a visual interest that draws even more attention to your website and make it stand out from your competitors.
Susan Sullivan
Susan lives in the Dallas/Fort Worth Metroplex area with her husband and children. She is an avid distance runner, environmentalist, part-time beekeeper, chicken farmer and amateur photographer.