is it time to rebrand your business

is it time to rebrand your business

1) Are you attracting the right clients?

If your customers are astounded at your rates and expect them to be lower, then you should take this as a sign that your brand isn’t up to par with your services.  Don’t let the look of your logo and/or website pull you down, if it is time for a redesign contact someone you can trust. The money you spend on upgrading your look will pay off with new business.

2) Is your brand shockingly similar to your competitors?

Many times small business want to copy their competitors because they hope it will entice their competitor’s clients to move over to their business. Standing out in the crowd is always better than being a copy-cat or wanna be. Own your brand and make it fit your business and style.

3) Is your brand out of date?

Everything evolves, and so should your brand. It never pays to look like your business was branded and stuck in a 1984 time warp. If it does, then it’s time to move into the modern ages with a current design. Trends change and with business, in particular, you never want to appear to out-of-date.

4) Does your brand reflect your business identity?

The appearance of your brand should give clients a sense of what your business does. When a potential client looks through your website and marketing materials they should gain a strong sense of trust about your business. Planning a strong and cohesive visual strategy will pay off with repeat and long-term customer loyalty.

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If you answer yes to one or more of the above questions, then you might want to consider rebranding your business. Having a strong visual identity is an important marketing tool. Take a long look at your objectives as a business and as audience and set some clear expectations about what you want to accomplish and hire a design firm that can give you exactly what you desire.

click here to get a free quote from Sumy Designs for a new look for your business

 

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Susan Sullivan

Susan lives in the Dallas/Fort Worth Metroplex area with her husband and children. She is an avid distance runner, environmentalist, part-time beekeeper, chicken farmer and amateur photographer.

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