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Google has been rolling out a new AdWords experience with some great new tools and features. By July 24, if you haven’t changed over to the new AdWords experience yet, your account will automatically be switched over. Here is what you need to know to get you started with the new design so you can…
I frequently have folks come to me because they wanted to DIY their own website, installed WordPress and bought a theme, uploaded the theme, and then realized they had no idea what to do. Guess what? It’s a lot more complicated than just installing a theme. Anyone can click “upload” and then activate the theme.…
There’s more to having a website than just paying a designer to design it and a developer to develop it. There are going to be outside costs that you have to pay for to get a website, as well as some optional costs that you may run into. It can be very confusing and feel…
I’ve been harping on SSL for a long time now. I feel like in my tech circles, I’m probably known as the SSL Lady. Years ago, Google started giving a rank boost to sites that had SSL. For me, that was a good enough reason to enable SSL on my site and so we did…
After 12 years in business, we’ve done a lot of websites. We’ve seen plenty of businesses come and go and we love the variety of websites we get to work on. One thing that’s happened a lot over the years is companies and businesses changing their image, their name, and their services. Knowing how to…
I love WordPress and love everything it can do. Lots of times I take over websites and find pages and pages of content. Content is king. I love content. But when you get more than 20 or 30 pages of content, it can get hard to manage! And the more pages you add, the harder…
The other day I got an email from a potential new client, needing some website help. In the email, they proudly told me all the search terms they were ranking highly for. On a hunch, I went into my keyword search tool and looked up the terms they were ranking for and found that none…
We do a lot of websites for writers here. These are some of my favorite types of sites to work on. After so many years and so many writer sites, we’ve developed a pretty good system for working with writers to showcase their work and their professionalism. But the one thing we always have to…
When I talk to business owners about their online presence, they all seem to already have or have planned a Facebook presence, but not as many have been thinking about Instagram. But should you be, as a business owner? The answer is, it depends. The rule of thumb for any business and social media presence…
If you provide service to customers away from a brick and mortar store, then it’s possible that you need to showcase your service areas on your website, so those who find you know if you service their area or not. This is particularly helpful if you live in an area that has a lot of…
If you have a blog that isn’t for business, there’s a good chance you’d like to monetize it and make a little extra cash. So you sign up for Google AdSense, create your javascript ads, and start slapping them all over your page. One in the sidebar, one in the post body, one in the…
One of the things you can do with your content is provide meta descriptions. A meta description is simply a description of your page, seen by search engines, so that they know what your page is about. If you’re lucky, they’ll show up in the SERPS (search engine results pages) for your page. If you…
Websites with blogs have more visitors and more conversions. This is the truth. But there’s more to it than just adding a post and writing some words. You need to create something better, something that not only is compelling for your audience, but is designed in a way that makes it easy to read. Use…
Have you ever watched the show Flip or Flop on HGTV? The show has two professional house flippers who make a living finding homes, buying them quickly, rehabbing them, and then putting them back on the market with the hope of a big profit. I feel like there should be an Internet version of this,…
An internal link is a link on a domain that goes from one page on that site to another page on that site. The purpose of an internal link is to allow someone who is reading your content to get to related content easily. When people talk about link building, they typically are talking about external…
When it comes to website design and development, there are a lot of choices. There are huge companies with lots of employees, big offices and big fees. Then on the flip side, you have new freelancers working solo out of coffee shops or off-shore developers working for a fraction of the cost and then there’s…